Switzerland Tourism launches marketing campaign with Roger Federer to draw international gaze

Roger Federer Switzerland Tourism

After years of representing Switzerland by way of his sporting excellence and pleasant, down-to-earth method, Roger Federer has now grow to be an official model ambassador for the vacation spot of Switzerland.

Roger Federer is coming into into long-term cooperation with the Swiss nationwide tourism board, Switzerland Tourism (ST) with the frequent purpose of attracting visitors to go to Switzerland with its energizing nature.

Roger Federer and Switzerland Tourism (ST) will collectively develop initiatives to advertise Switzerland globally. The help is far wanted right now, rising from the largest tourism disaster for the reason that Second World Struggle.

“It is a good match as a result of Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented profession” explains ST’s CEO, Martin Nydegger. “I’ve at all times felt, every time I step on the court docket, I’m representing Switzerland. Each time it says my title, there’s a Swiss flag subsequent to it. I’ve been very proud to try this for the primary 22 years I’ve been on tour, and it’ll at all times be like that. To hitch forces with ST now’s a logical step for me” says Roger Federer in a dialog with Nydegger. Each are excited to start out this long-term partnership.

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Communication actions will start all through the month of April with a give attention to European cities adopted by the USA and the Asia Pacific, particularly India. A collection of visuals and brief clips will showcase Roger Federer being energized by Swiss nature. On MySwitzerland.com, visitors will be capable to uncover Switzerland by way of Roger’s eyes. He presents his most popular locations, Swiss highlights in addition to hidden gems. “I’ve been all around the world. My favourite place has at all times remained Switzerland. It’s the nation I miss probably the most once I’m touring” confesses Federer.

“Switzerland Tourism and Roger Federer share numerous values. Establishing this partnership is a novel alternative and of nice significance to us. Making a distinction whereas recovering from the challenges of the previous months and past can be a journey with quite a few highlights,” emphasizes Nydegger. Roger Federer is extremely motivated to help his house nation, and he’ll do it for a charitable trigger. The compensation for his appearances as the brand new ambassador for ST goes to the Roger Federer Basis supporting deprived kids in Switzerland. T

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