TheSmallBigIdea wins social media duties for ALTBalaji

As per the mandate, TheSmallBigIdea will concentrate on leveraging ALTBalaji’s current presence and in addition intention to strengthen the model’s place throughout neo-social platforms to succeed in out to newer audiences. TheSmallBigIdea has been awarded the social media duties for ALTBalaji, Balaji Telefilms’ subscription-based video-on-demand platform. The mandate consists of conceptualizing and publishing content material… Continue reading TheSmallBigIdea wins social media duties for ALTBalaji

Case Research: How ALTBalaji reached 93 Mn customers for the launch marketing campaign of ‘Bicchoo Ka Khel’

Tapping on the a number of meme-worthy scenes and components reminiscent of entertaining characters and punchlines that affect popular culture on social media, ALTBalaji generated a buzz for ‘Bicchoo Ka Khel’ that outlasted its launch. Right here we deconstruct the launch marketing campaign for Bicchoo Ka Khel by ALTBalaji and analyze the recognition the collection… Continue reading Case Research: How ALTBalaji reached 93 Mn customers for the launch marketing campaign of ‘Bicchoo Ka Khel’