How the Most Profitable B2B Entrepreneurs Strategy Influencer Advertising and marketing in 2021

In keeping with the 2020 State of B2B Influencer Marketing Report, 96% of B2B entrepreneurs that interact influencers think about their program to achieve success and 90% anticipate their funds for influencer advertising and marketing to extend or keep the identical over the subsequent 12 months. Why the arrogance? 77% of entrepreneurs say their potential… Continue reading How the Most Profitable B2B Entrepreneurs Strategy Influencer Advertising and marketing in 2021

45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing

We’ve finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of inspiration I’ve found effective are the insights from industry research. That’s one of the main reasons we conducted the first research survey around B2B influencer marketing.… Continue reading 45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing

Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series… Continue reading Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

Inside Affect 12: Paul Dobson from Citrix on The Secret Sauce of B2B Affect: Authenticity

As with most advertising, there isn’t a silver bullet to B2B influencer advertising however there are some important finest practices and techniques which have been confirmed time and time once more. To uncover that secret sauce of working with B2B influencers, Episode 12 of the Inside Affect Present options Paul Dobson, Senior Director, Social and… Continue reading Inside Affect 12: Paul Dobson from Citrix on The Secret Sauce of B2B Affect: Authenticity