Opinion: Position of communities in B2B advertising and marketing

Mirum India’s Naila Patel writes on the indispensable function that communities play in B2B advertising and marketing, evolving past chilly calls & mass emails. The article explores methods wherein communities can assist scale B2B advertising and marketing efforts. The appearance of the web within the final 20 years has modified the brand-customer relationship in an… Continue reading Opinion: Position of communities in B2B advertising and marketing