Pink Label Campaigns that served the style of togetherness

Brooke Bond Pink Label campaigns over time have banked on the perception of tea being a ‘feeling’ in India and the countless bonding alternatives that it presents. The core narrative that campaigns by Brooke Bond Pink Label observe is bringing folks from completely different stratas of society collectively who in any other case wouldn’t be… Continue reading Pink Label Campaigns that served the style of togetherness

Social Media Campaigns Spherical Up ft. IKEA, Dove & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with some editorial items by Social Samosa. Social Samosa’s weekly digital advertising and marketing and social media campaigns roundup this week options IKEA, KFC, PSA campaigns, the promoting journey of Cadbury Oreo India, and extra. Campaigns Mumbai… Continue reading Social Media Campaigns Spherical Up ft. IKEA, Dove & extra

Save Salla: New marketing campaign bids to host Summer time Video games 2032 elevating world warming consciousness

Full with a mascot, web site, and merchandise, the Save Salla marketing campaign is an try and nudge individuals into taking the local weather emergency severely. Not so way back, within the tiny, remoted village of Salla, individuals would cross the limitless winter nights singing the numerous adventures of their favorite heroes and the mythological… Continue reading Save Salla: New marketing campaign bids to host Summer time Video games 2032 elevating world warming consciousness

LEGO’s ‘Join the Dots’ marketing campaign encourages youngsters embrace their inventive aspect

A have a look at how LEGO is popularizing LEGO Dots, an enticing technique to encourage youngsters to precise their inventive skills with ease. Leveraging the fervour for the quickly exploding DIY house and selling inventive self-expression, LEGO’s newest assortment within the LEGO DOTS vary goals to encourage their audience to hone a brand new… Continue reading LEGO’s ‘Join the Dots’ marketing campaign encourages youngsters embrace their inventive aspect

#MakeYourOwnParade: Carhartt & Guinness staff up for St. Patrick’s Day

Carhartt and Guinness are asking folks to reimagine their St. Patrick’s Day celebrations from dwelling with a hope for a greater, safer future. This St. Patrick’s Day, premium workwear model Carhartt and beer model Guinness are teaming as much as brew hope for the long run with co-branded gear as much as preserve the spirit of… Continue reading #MakeYourOwnParade: Carhartt & Guinness staff up for St. Patrick’s Day

Surrogate Promoting: Manufacturers that marketed alcohol with out advertising the ‘alcohol’

To bypass guidelines towards the promotion of alcohol, liquor manufacturers combine different merchandise from their model portfolio within the narrative, leveraging surrogate promoting. Listed below are a couple of surrogate promoting campaigns that conveyed the message well. From water bottles to sodas and music CDs, many liquor/tobacco manufacturers have been utilizing merchandise to duplicate their… Continue reading Surrogate Promoting: Manufacturers that marketed alcohol with out advertising the ‘alcohol’

IKEA marketing campaign highlights its understanding of house throughout altering occasions

IKEA launched an built-in marketing campaign in India, second within the collection of the inventive platform – “Dwelling Is the place all of it begins”, throughout tv, OOH, and digital channels. COVID-19 has made the house the epicenter of every thing we do and pushed us to re-evaluate how residing areas are utilized, greater than… Continue reading IKEA marketing campaign highlights its understanding of house throughout altering occasions

Mumbai Police say ‘Masks Up’ because the squad takes on rule-breakers in new marketing campaign

As COVID-19 instances see an upsurge within the metropolis, Mumbai Police and civic authorities are leaving no stone unturned in making certain that the foundations are adopted and its newest marketing campaign displays the upright stance. In line with media experiences, the Mumbai Police have collected a nice of over INR 31 crores between March 2020… Continue reading Mumbai Police say ‘Masks Up’ because the squad takes on rule-breakers in new marketing campaign

PSA campaigns that helped humanity by troublesome instances

Be a disaster scenario or a daily phenomenon that requires intervention, PSA campaigns are a beacon of hope for authorities and types alike, right here’s a curated listing. When issues daybreak upon us, we search for tiny rays of hope that may assist us face the scenario. PSA campaigns are an instance of this. When… Continue reading PSA campaigns that helped humanity by troublesome instances

New Nescau marketing campaign encourages paper straw utilization

As a part of the Joga Junto Motion, the Nescau marketing campaign compares the lifetime of a 20-year-old with a straw that was caught at sea for twenty years. Created by Ogilvy Brazil, the brand new Nescau marketing campaign follows the journey of a 20-year-old boy alongside that of a plastic straw who has been… Continue reading New Nescau marketing campaign encourages paper straw utilization

Social Media Campaigns Spherical Up ft. Tupperware & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with some editorial items by Social Samosa. Social Samosa’s weekly digital advertising and marketing and social media campaigns roundup this week options Amazon Alexa, Tupperware, OPPO, Valentine’s Day 2021 campaigns, and extra. Lengthy Reads For the love… Continue reading Social Media Campaigns Spherical Up ft. Tupperware & extra

OPPO combines Imtiaz Ali’s storytelling with Reno5 Professional 5G’s options to create an immersive and provoking marketing campaign

Shot and edited on the OPPO Reno5 Professional 5G, the newest marketing campaign is a sworn statement to the options and capabilities of the brand new smartphone. In an period the place advertisements get skipped, creating clutter-breaking marketing campaign calls for, awe-inspiring tales that take you on a journey – a feat achieved by OPPO … Continue reading OPPO combines Imtiaz Ali’s storytelling with Reno5 Professional 5G’s options to create an immersive and provoking marketing campaign

It’s a folks factor: UK Financial institution Halifax relaunches model positioning in new marketing campaign

The marketing campaign illustrates the promise Halifax is making to its clients, to provide them a extra human banking expertise throughout touchpoints. Halifax is re-launching its model positioning to be all about folks, fronted by a brand new promoting marketing campaign. Through the years, Halifax has constructed its model as a UK financial institution that’s… Continue reading It’s a folks factor: UK Financial institution Halifax relaunches model positioning in new marketing campaign

Social Media Campaigns Spherical Up ft. PhonePe & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with some editorial items by Social Samosa. Social Samosa’s weekly digital advertising and social media campaigns roundup this week options Valentine’s Day campaigns by Cadbury Dairy Milk Silk, Mia by Tanishq, VOOT, and extra. Campaigns PhonePe marketing… Continue reading Social Media Campaigns Spherical Up ft. PhonePe & extra

Burger King ropes in Sima Taparia for Valentine’s Day marketing campaign

With #DateTheWhopper, Burger King has steered away from all of the mush that usually surrounds the event and is urging its prospects to not compromise. Burger King India unveiled its new Valentine’s Day marketing campaign #DateTheWhopper, that includes Web’s match-making sensation, Sima Taparia. Popularly generally known as Sima aunty from the Netflix present Indian Matchmaking,… Continue reading Burger King ropes in Sima Taparia for Valentine’s Day marketing campaign

Mia by Tanishq rolls out Valentine’s Day marketing campaign in collaboration with VOOT

VOOT Studio has conceptualized and created a 40-second movie as a part of a marketing campaign that showcases Mia’s ‘The Cupid Edit’ Valentine’s Day assortment. Viacom18’s branded content material arm, VOOT Studio and Mia by Tanishq have collaborated for a Valentine’s Day model movie. With Valentine’s Day across the nook, the model movie conceptualised and… Continue reading Mia by Tanishq rolls out Valentine’s Day marketing campaign in collaboration with VOOT

PhonePe marketing campaign displays trending moments of 2020

The centrepiece of the newest PhonePe marketing campaign is multimedia, audio-visual, real-life animation depicting pop-culture cues. PhonePe introduced the launch of their new model marketing campaign ‘Har telephone pe PhonePe hai’. By using a variety of multimedia codecs together with online game graphics, illustrations, and cease movement remedies, the movie pays homage to a few… Continue reading PhonePe marketing campaign displays trending moments of 2020

Weetabix attracts customers, manufacturers & even ministries with a viral model affiliation Tweet

The Tweet suggesting Heinz Beanz topped with Weetabix has turned out to be one of the controversial meals mixtures ever, producing a flood of reactions from a number of manufacturers and customers. #PineappleOnPizza is a bygone now, #BeanzOnWeetabix is the current popular culture second that has brought on the chaos of retaliation. The Weetabix Tweet… Continue reading Weetabix attracts customers, manufacturers & even ministries with a viral model affiliation Tweet

Model campaigns leverage real-life celeb {couples} to inform lifelike tales

Superstar {couples} don’t simply promote a services or products on behalf of a model, they convey alongside the heat of real-life to the campaigns, taking its credibility a notch increased. Manufacturers have been leveraging celeb endorsements for a very long time now. Their fame and fanbase add unmatchable glamour to the narrative. Such collaborations assist… Continue reading Model campaigns leverage real-life celeb {couples} to inform lifelike tales

Anheuser-Busch Tremendous Bowl spot illustrates how ‘Let’s seize a beer’ isn’t actually in regards to the beer

This Tremendous Bowl, Anheuser-Busch, which has Budweiser and Bud Mild below their model portfolio, aired their first-ever company spot. Referred to as Let’s Seize A Beer, the Tremendous Bowl spot by Anheuser-Busch serves as a reminder of how significant moments — huge and small — occur when individuals come collectively and a lot of the… Continue reading Anheuser-Busch Tremendous Bowl spot illustrates how ‘Let’s seize a beer’ isn’t actually in regards to the beer

7 AR Campaigns that add the C to ‘Cool’

At the present time, the viewer being engaged along with your marketing campaign just isn’t sufficient, in addition they need to be invested in it. Augmented Actuality or AR has been recognized to attain this, making a catchy expertise that will result in model loyalty. A take a look at few AR campaigns for inspiration… Continue reading 7 AR Campaigns that add the C to ‘Cool’

#XperienceTheFuture: Flipkart & realme leverages AI to create an interactive unboxing marketing campaign

As part of the unboxing initiative for realme X7 sequence’ realme X7 Professional 5g and realme X7 5G fashions, Flipkart and realme launched an interactive AI marketing campaign, giving customers the chance to be part of the thrill related to a smartphone reveal. Launched on February 04 on Flipkart, there was numerous buzz across the… Continue reading #XperienceTheFuture: Flipkart & realme leverages AI to create an interactive unboxing marketing campaign

Uber Eats reunites Wayne’s World for Eat Native messaging

To advertise native eateries of their community throughout Tremendous Bowl, Uber Eats has partnered with Mike Myers, Dana Carvey and Cardi B. A gem from the 90s, Wayne’s World has discovered its manner again into the favored discourse with the brand new Uber Eats Tremendous Bowl spot. It options actors Mike Myers and Dana Carvey,… Continue reading Uber Eats reunites Wayne’s World for Eat Native messaging

Social Media Campaigns Spherical Up ft. Kalyan Jewellers, Cheetos & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with some editorial items by Social Samosa. Social Samosa’s weekly digital advertising and marketing and social media campaigns roundup this week options Kalyan Jewellers star-studded marketing campaign, the promoting journey of Britannia Good Day with Model Saga,… Continue reading Social Media Campaigns Spherical Up ft. Kalyan Jewellers, Cheetos & extra

Testbook digital marketing campaign makes use of actual examples emphasizing on preparation for aggressive exams

Testbook digital marketing campaign The Testbook marketing campaign depicts real-life conditions the place the protagonists wrestle for a correct atmosphere to check and crack the aggressive examination Testbook has launched its first digital model marketing campaign. The EdTech app helps college students all through their journey with day by day reside courses catering to authorities… Continue reading Testbook digital marketing campaign makes use of actual examples emphasizing on preparation for aggressive exams

World Most cancers Day 2021: Model posts encourage conversations & increase consciousness

Starting from poetry recital to nudging for conversations round Animal Most cancers, Most cancers Day model posts this yr strove for extra. Yearly, World Most cancers Day is commemorated with varied model posts and campaigns to boost consciousness round varied points of the illness. The standard well-liked sentiment is that you would be able to… Continue reading World Most cancers Day 2021: Model posts encourage conversations & increase consciousness

HDFC Life’s marketing campaign ft Manjot Singh encourages shoppers to purchase insurance coverage on-line

Consisting of seven brief movies, the marketing campaign is geared toward encouraging the viewers to shift their life insurance coverage shopping for course of on-line, similar to each different job. HDFC Life partnered with Logicserve Digital to launch a digital marketing campaign – ‘Ye Sahi Toh Life Insurance coverage On-line Kyu Nahi?’ starring Manjot Singh. The marketing campaign goals… Continue reading HDFC Life’s marketing campaign ft Manjot Singh encourages shoppers to purchase insurance coverage on-line

Welcome to the World, Child: Huggies offers infants a tour of life forward of Tremendous Bowl

Huggies’ Tremendous Bowl marketing campaign will leverage UGC to function infants born on sport day, celebrating the thrill of babyhood. Huggies, a Kimberly-Clark model, will make its debut in Tremendous Bowl on February 7 with a brand new industrial welcoming new child infants to the world. The industrial will introduce a brand new look, really… Continue reading Welcome to the World, Child: Huggies offers infants a tour of life forward of Tremendous Bowl

SBI Common Insurance coverage rolls out the third version of #SaveTax marketing campaign

The #SaveTax marketing campaign video options staff of SBI Common Insurance coverage educating folks on tax saving advantages with a rap music. SBI Common Insurance coverage has rolled out a rap music on #SaveTax. This marketing campaign is an consciousness initiative by SBI Common enabling folks to know and avail the tax saving advantages which… Continue reading SBI Common Insurance coverage rolls out the third version of #SaveTax marketing campaign

Housing.com launches star-studded digital marketing campaign

Conceived by Lowe Lintas, the marketing campaign movies intention to showcase Housing.com as a single-stop-solution for all housing wants – shopping for, promoting, renting and shifting in, and different property associated providers. Housing.com has launched its new TV and digital promoting marketing campaign ‘Yahaan Search Khatam Karo‘, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao. To be promoted… Continue reading Housing.com launches star-studded digital marketing campaign