Case Research: How BGauss executed hyper-local targetting by micro-influencers for Diwali marketing campaign

For its Diwali marketing campaign, BGauss leveraged micro-influencers by a contest. The case research explains how BGauss drives engagement in phases by the initiative creating buzz round its model on Diwali. Tapping on to the celebrations of Diwali, BGauss launched a contest marketing campaign, #BGaussDiwaliKiSawaari. The exercise revolved round micro-influencers utilizing the BGauss Instagram filter… Continue reading Case Research: How BGauss executed hyper-local targetting by micro-influencers for Diwali marketing campaign

Case Examine: How Reliance Normal Insurance coverage ’s Brobot added a human contact to their digital providers

With the launch of a model mascot, Brobot, Reliance Normal Insurance coverage case research explains how the model aimed to construct a simplified digital service expertise at every stage of the shopper journey. The Reliance Normal Insurance coverage Case Examine exhibits how the model aimed to attach with folks throughout completely different age teams with the… Continue reading Case Examine: How Reliance Normal Insurance coverage ’s Brobot added a human contact to their digital providers

Case Examine: How Savaari automobile leases leveraged Mother Influencers to drive model consciousness

For his or her Diwali marketing campaign, Savaari took an initiative to make sure moms don’t miss out on assembly their very own household and spend time with their mother and father and siblings by way of their #HomecomingWithSavaari marketing campaign, taking a hyper-local advertising route with Mother influencers. With a view to making sure protected travels,… Continue reading Case Examine: How Savaari automobile leases leveraged Mother Influencers to drive model consciousness