Case Research: How ALTBalaji reached 93 Mn customers for the launch marketing campaign of ‘Bicchoo Ka Khel’

Tapping on the a number of meme-worthy scenes and components reminiscent of entertaining characters and punchlines that affect popular culture on social media, ALTBalaji generated a buzz for ‘Bicchoo Ka Khel’ that outlasted its launch. Right here we deconstruct the launch marketing campaign for Bicchoo Ka Khel by ALTBalaji and analyze the recognition the collection… Continue reading Case Research: How ALTBalaji reached 93 Mn customers for the launch marketing campaign of ‘Bicchoo Ka Khel’