Case Examine: How Dabur Honey constructed salience by means of Valentine’s Day marketing campaign

Dabur Honey leveraged a mixture of influencers and celebrities for its social media engagement marketing campaign, #EverydayHoney, to create model buzz on Valentine’s Day. This case research explores how Dabur Honey constructed model salience by means of an influencer-celebrity combine to unfold the message of affection by means of #EverydayHoney. Class Introduction The India Honey… Continue reading Case Examine: How Dabur Honey constructed salience by means of Valentine’s Day marketing campaign