[Download] Unveiling Yearbook of Social Media Campaigns by Social Samosa

Social Samosa presents to you the much-anticipated Yearbook of Social Media Campaigns – a set of the case research of social media campaigns, meticulously crafted with insights, advertising methods, and far more. The Evolving Social Media Panorama has been lending new which means and definition to the phrase disruption. From being a distant Third-4th choice… Continue reading [Download] Unveiling Yearbook of Social Media Campaigns by Social Samosa

Instagram Reels Traits: How can manufacturers leverage high Instagram traits for advertising

From weaving tales to driving conversions, manufacturers began leveraging Instagram Reels traits because the time of its inception on the platform. With the highest three Instagram traits for this week, we clarify how can manufacturers create snackable content material to succeed in customers by the platform. The arrival of Instagram Reels, again in 2020, opened… Continue reading Instagram Reels Traits: How can manufacturers leverage high Instagram traits for advertising

Samosa Chat: Prashanth Challapalli being ‘Prashant Challapalli’ on and off social media

The digital-savvy aka journey buff aka Co-Founding father of Gravity Built-in, Prashanth Challapalli straddles between social media apps for a minimum of 6 hours every day. Within the newest episode of Samosa Chat, we take a sneak peek into his social media journey to this point. Earlier than becoming a member of Orkut in 2007,… Continue reading Samosa Chat: Prashanth Challapalli being ‘Prashant Challapalli’ on and off social media

In 7 methods: How Ryan Reynolds conjures up the Indian advertising business with new-age ways

#RyanRules: Listed here are the important thing takeaways for desi entrepreneurs who want to pave their method into the world of promoting, promotion, and gen-z guidelines of selling. Ryan Reynolds is the proprietor of Most Advertising, Mint Promoting, and Aviation Promotion. That sounds too unsuitable, isn’t it? Effectively, explicitly sure, and implicitly no. These have… Continue reading In 7 methods: How Ryan Reynolds conjures up the Indian advertising business with new-age ways

Budweiser Messi Murals spark controversy amongst netizens

Budweiser not too long ago tried to depict Lionel Messi’s journey via murals throughout streets of Delhi and Mumbai, changing the earlier road arts, touchdown the model into bother with netizens, artists, creators group, and the promoting trade. As a part of their newest marketing campaign to rejoice the lifetime of Lionel Messi, Budweiser painted… Continue reading Budweiser Messi Murals spark controversy amongst netizens

Social Media Campaigns Spherical Up ft. Fevicol, MakeMyTrip, Vatika & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with editorial items by Social Samosa. Social Samosa’s weekly digital advertising and marketing and social media campaigns roundup this week options FCB India and UNAIDS’s brief movie on worldwide day for transgender visibility, Fevicol’s social experiment, Vatika’s muscial camapign and extra. Campaigns… Continue reading Social Media Campaigns Spherical Up ft. Fevicol, MakeMyTrip, Vatika & extra

69% folks on Twitter say that reductions/promotions influence buy throughout Ramadan: Report

Httpool introduced the launch of the Ramadan Insights Paper 2021 geared toward manufacturers and entrepreneurs to streamline planning processes throughout this month of festivities.  The celebration of Ramadan is about spirituality, togetherness, and reflection but in addition supplies a chance for manufacturers to create vigorous promoting campaigns and construct cultural relevance. Httpool, within the endeavor, has… Continue reading 69% folks on Twitter say that reductions/promotions influence buy throughout Ramadan: Report

#TheSocialCMO Fb yielded most leads to creating consciousness: Ajay Dhyani, Timex Group

In dialog with Social Samosa, Ajay Dhyani speaks at size about Timex Group’s advertising technique, new launches, spewing topical conversations, and the digitized manner of promoting. Timex has historically been an offline-driven model; it observed a constructive shift through the pandemic as shoppers adopted a digitized technique to reside on this disaster. This disaster allowed… Continue reading #TheSocialCMO Fb yielded most leads to creating consciousness: Ajay Dhyani, Timex Group

Into the longer term with OK Laptop advertising and marketing technique…

In an try to present a sneak-peak into the longer term, the OK Laptop advertising and marketing technique harps on the ensemble solid, meme-game, and a core message questioning the relevance of AI and know-how within the fashionable world. We have a look. Because the sci-fi comedy thriller, set within the futuristic 2031, OK Laptop… Continue reading Into the longer term with OK Laptop advertising and marketing technique…

Samosa Chat: Nisha Singhania on why being tolerant on social media is essential

The most recent episode of Samosa Chat that includes Infectious Promoting’s Nisha Singhania presents her unfiltered, bolder self the place she places down her ideas concerning the perils of being your self on social media, with some sass. Make peace with the truth that you’ll want to be tolerant as a result of there are… Continue reading Samosa Chat: Nisha Singhania on why being tolerant on social media is essential

Sheet Masks & Me Time: How males skincare manufacturers break stereotypes by way of social media

With heavy reliance on influencers and model ambassadors, males’s skincare manufacturers are more and more focussing on selling self-care amongst males on social media whereas breaking stereotypes that promote poisonous masculinity. Someplace between darkish shades and masculine attributes, commercials promoting merchandise to males roughly ignore their vulnerability or the necessity to decelerate. That is an… Continue reading Sheet Masks & Me Time: How males skincare manufacturers break stereotypes by way of social media

Amit Dhanuka on Lionsgate India ‘s premium content material technique for creating a distinct segment

In dialog with Social Samosa, Lionsgate India’s Amit Dhanuka places the highlight on the worldwide participant’s India technique, content material differentiation, and the ever-evolving world of OTT. Claiming to be dedicated to bringing thrilling premium content material to India and different South Asian nations, Lionsgate Play set foot available in the market. Final month the… Continue reading Amit Dhanuka on Lionsgate India ‘s premium content material technique for creating a distinct segment

By 2023, digital promoting will account for 54% of all telecoms AdSpends: Zenith Report

Zenith Report 2021 forecasts India and Russia because the fastest-growing markets for Telecom AdSpends with a concentrate on digital. In accordance with Zenith Enterprise Intelligence Telecommunications Report, telecom AdSpends will develop at a mean fee of 4.5% a 12 months to 2023 as its recovers from an 8.7% decline in 2020. Additional, Telecoms adspend within… Continue reading By 2023, digital promoting will account for 54% of all telecoms AdSpends: Zenith Report

#TheSocialCMO Leveraging IPL enabled us to chop throughout numerous markets with related conversations: Harish Narayanan, Myntra

Influencers have drastically modified the scope of trust-based advertising and marketing in India and are of nice significance for Myntra’s progress, reveals Harish Narayanan. We converse with him to know the e-commerce model’s content material & advertising and marketing technique. With a spotlight to pursue a advertising and marketing technique that centered on constructing a… Continue reading #TheSocialCMO Leveraging IPL enabled us to chop throughout numerous markets with related conversations: Harish Narayanan, Myntra

Opinion: Omnichannel advertising and marketing information for Solopreneurs to scale companies

Hiral Rana from Growfusely shares a step-by-step course of for an omnichannel advertising and marketing information catered at Solopreneurs venturing out within the business. A newly coined time period “Solopreneur” has been making rounds available in the market the previous couple of years and step by step gaining recognition. Now we’ve heard of ‘Entrepreneurs’ already.… Continue reading Opinion: Omnichannel advertising and marketing information for Solopreneurs to scale companies

Samosa Chat: Classes for being a wise netizen ft Sumanto Chattopadhyay

Sumanto Chattopadhyay ’s social media has been a testimonial to his immense artistic talents and skills. Let’s have a fast have a look at his social media journey in Episode 2 of Samosa Chat. At the moment donning the position of Chairman & Chief Inventive Officer at 82.5 Communications, Chattopadhyay debuted on social media a… Continue reading Samosa Chat: Classes for being a wise netizen ft Sumanto Chattopadhyay

Audi India takes a stand in opposition to stereotypes surrounding girls drivers

Conceptualized by BBH India, the Worldwide Girls’s Day marketing campaign launched by Audi India options girls crushing gender-based stereotypes below their vehicles. This 12 months’s Girls’s Day was a particular one for the staff at Audi India. They acquired a possibility to take their model’s philosophy, Future Is An Perspective, and go to battle in… Continue reading Audi India takes a stand in opposition to stereotypes surrounding girls drivers

How digital publishers can take advantage of Instagram Guides

We draw classes from manufacturers and influencers to know how publishers can leverage Instagram Guides to place forth curated experiences. Again in Could 2020, Instagram launched Guides, a characteristic that allows you to share scrollable curated content material. What was initially rolled out as a software to share content material round emotional and bodily wellness… Continue reading How digital publishers can take advantage of Instagram Guides

Inside: Roohi advertising and marketing technique makes an attempt to drive theatre footfalls

Because the query looms massive that whether or not the Indian viewers will return to film theatres, the Roohi advertising and marketing technique leaves no stones unturned and bets excessive on the aspect of spook and thrill. Because the Indian Authorities permits 100% occupancy at film theatres, Roohi hits the silver display, a theater-release after… Continue reading Inside: Roohi advertising and marketing technique makes an attempt to drive theatre footfalls

Opinion: 4 Steps to make use of content material advertising to spice up your model

As content material advertising turns into a related a part of model advertising technique, Navdeep Singh shares some insightful tips about how can it’s leveraged to spice up the model. As digital advertising turns into aggressive daily, it’s more and more turning into necessary to create high-quality content material to your advertising campaigns. That is… Continue reading Opinion: 4 Steps to make use of content material advertising to spice up your model

Video: Trade icons come collectively to hail women-oriented campaigns that left a mark

On the event of Worldwide Ladies’s Day, in a dialog with India’s main Model Custodians and Company Leaders, Social Samosa offers a significant throwback to a number of the greatest women-centric campaigns that transcend the extraordinary Though we don’t want a particular day to rejoice the immense potential {that a} ‘lady’ imbibes, it has been… Continue reading Video: Trade icons come collectively to hail women-oriented campaigns that left a mark

Nita Ambani launches social media app ‘Her Circle’ for girls

Her Circle by Nita Ambani goals to present ladies a worldwide pedestal to return collectively to work together and talk with each other, to strengthen sisterhood, and extra. Nita Ambani has introduced the launch of ‘Her Circle’, a social media platform devoted solely to ladies, which envisages ‘strengthening sisterhood’ and enabling a stronger connection between… Continue reading Nita Ambani launches social media app ‘Her Circle’ for girls

Netflix India publicizes 40 plus authentic exhibits for 2021

Additional increasing its funding in authentic content material for the Indian market, Netflix has rolled out an enormous plan consisting of about 41 Indian movies and exhibits for the brand new yr. Netflix claims to take the following large leap in India to convey greater than 40 highly effective, irresistible and authentic tales from all… Continue reading Netflix India publicizes 40 plus authentic exhibits for 2021

AliveNow presents SAMMIE Greatest Social Media Manufacturers: Celebrating businesses that received large

Kinnect, SoCheers, White Rivers Media, VMLY&R India, Schbang and Havas Media have been among the many prime businesses that received large at AliveNow SAMMIE. A brand-agency connection is in contrast to some other. They should be fully in sync from conceptualisation to execution. It’s a partnership that requires utmost dedication that goes a lot past… Continue reading AliveNow presents SAMMIE Greatest Social Media Manufacturers: Celebrating businesses that received large

How you can faucet high-intent audiences by promoting?

From platform-specific technique to going past video codecs, consultants at SAMMIE BSMB 2020-21, dissect the relevance of tapping into high-intent audiences within the ever-changing business. In one other insightful session at AliveNow presents SAMMIE BSMB 2020-21, consultants deep-dive into the idea of high-intent audiences and strategies of tapping on to them, for manufacturers throughout classes.… Continue reading How you can faucet high-intent audiences by promoting?

#SAMMIE2020: Akhila Shankar on the ‘Science’ of constructing Social Media First Manufacturers

Sharing classes from manufacturers that carry out nicely on social media and why they work, JioSaavn’s Akhila Shankar talks in regards to the science and emotions that go behind creating such model moments. Akhila Shankar, Director of Model & Communications at JioSaavn, begins by quoting Maya Angelou’s in style piece of writing, “Folks will neglect what… Continue reading #SAMMIE2020: Akhila Shankar on the ‘Science’ of constructing Social Media First Manufacturers

AliveNow SAMMIE: Let’s all just about cheer for the winners!

With the digital curtain being drawn on AliveNow SAMMIE, right here’s a loud and heat cheer for all of the winners that made all of it worthwhile. After we started AliveNow presents SAMMIE Greatest Social Media Manufacturers, nobody might have imagined it will be a completely digital occasion sometime. Nonetheless, right here we’re — having… Continue reading AliveNow SAMMIE: Let’s all just about cheer for the winners!

#SAMMIE2020: Twitter India’s Rishabh Sharma on Moments, Memes & Advertising

Moments are primarily pushed by way of Twitter and Rishabh Sharma is right here to spill the beans on how the platform guidelines the roost as a medium to affect Moments and Memes which set the temper of the nation. Kickstarting the AliveNow presents SAMMIE Greatest Social Media Manufacturers with a Keynote Session that includes Rishabh Sharma,… Continue reading #SAMMIE2020: Twitter India’s Rishabh Sharma on Moments, Memes & Advertising

Glad U Got here launches digital advertising and marketing company, Glad We Met in Mumbai

With customized methods and data-driven insights, Glad We Met gives providers that embrace On-line Popularity Administration, Social Media Advertising, and extra. Glad U Got here launches Glad We Met, an rising Digital Advertising Company in Mumbai. The total-service digital advertising and marketing company goals to develop your model by perception, innovation, and expertise. With customized… Continue reading Glad U Got here launches digital advertising and marketing company, Glad We Met in Mumbai

Information: Cred Founder Kunal Shah towered over Enterprise Founders class with 99,000 Okay engagements

Twitteet, a social media analytics agency launched its Twitter January 2021 Rankings Report, which incorporates information from day by day social media analytics for Twitter engagement throughout 20 classes. The classes whose Twitter engagement has been analyzed within the report embody Politicians (party-wise), Journalists, Enterprise Leaders Founders & Buyers), Sportspersons (cricket and different sports activities),… Continue reading Information: Cred Founder Kunal Shah towered over Enterprise Founders class with 99,000 Okay engagements