That is an invite for A&M Trade professionals to contribute insights and views in direction of the Talkwalker survey round the way in which manufacturers plan to leverage Social Listening in 2021. From the tea stall close to your workplace to the tweets despatched for a specific hashtag, conversations and chatter occur all over the… Continue reading Talkwalker Survey: State of Dialog in 2021
With Cognitive Neuroscientist Shikher Chaudhary, we unravel client neuroscience of why sports activities content material garners the strongest emotional engagement. Do you know that 80 to 90 % choices taken by the shoppers are on a unconscious degree? These unconscious choices subsequently assist shoppers create affinity with an commercial and a model resulting in a… Continue reading Neuroscience for Entrepreneurs
We check out how L&T Mutual Fund makes essentially the most of Instagram whereas breaking down complicated monetary ideas for youth to get acquainted with investments and budgeting. With regards to monetary investments, the time period Mutual Fund is well-known amongst individuals throughout age strata. Nonetheless, despite the fact that younger individuals may pay attention… Continue reading Inside L&T Mutual Fund’s Instagram Journal: Making a youth-oriented advertising plan
With the altering sociopolitical cloth of the world, social media crises have change into a frequent occurring. Prasad Shejale Logicserve Digital shares a blueprint to assist create a response plan for such conditions if the necessity arises. In in the present day’s hyperconnected world, you by no means know when even a single tweet can spark… Continue reading #RoadTo2021: Easy methods to arrange a social media disaster response plan
Nikhil Rungta, Verizon Media explains how entrepreneurs want to attach with Indian shoppers within the New Regular with, maybe, a brand new rulebook, owing to some main modifications within the core DNA of shopper habits. Indian shoppers took a leap in 2020. Digirupted by the pandemic, they developed new digital habits at a panoramic tempo.… Continue reading Opinion: Why entrepreneurs want a brand new rulebook for Indian shoppers in 2021?
Social Samosa takes a have a look at how the IPL 2020 frenzy within the festive season transformed into manufacturers experimenting and attaining from content material integrations. A number of dramatic waves of modifications have hit the A&M world because the first nationwide lockdown was introduced in March 2020. One of many first indicators of… Continue reading IPL 2020: A have a look at how model partnerships was the theme of the season on broadcast
From product shows to constructing narratives, rather a lot can occur in 15-seconds, we record a number of the greatest methods manufacturers are utilizing Reels for advertising and marketing. Probably the most vital options rolled out by Instagram in 2020, Reels are short-form movies that may vary from 15 to 30 seconds. With the introduction… Continue reading Reels Advertising 101: Easy methods to make the most effective use of newest IG characteristic
How will we outline Gemius Design Studio? Gemius is a 360-degree inventive and advertising and marketing agency devoted to delivering optimized advertising and marketing providers as per the necessity of particular person purchasers. Having an array of manufacturers within the fields of way of life style, FMCG, Meals & Drinks, Leisure, and Client Electronics capped… Continue reading Company Characteristic: Gemius Design Studio
Specializing in the human want for consolation and reassurance in instances of a disaster, manufacturers created a number of people-centric narratives with their IPL 2020 campaigns, offering individuals with hope. The pandemic has set the bottom for a individuals first strategy in advertising and marketing. With the manufacturing and distribution cycles halted and customers centered… Continue reading Individuals-first advertising and marketing: When manufacturers leveraged IPL for deeper connections
dentsu India’s Vishal Nicholas pens down advertising and marketing classes for A&M professionals as they embark on the journey referred to as 2021. What was so attention-grabbing about 2020 wasn’t that digital grew to become a necessity lastly however the ripple results round it — the opposite adjustments beginning to happen, different myths being constructed… Continue reading #RoadTo2021: 7 advertising and marketing classes from 2020 you must apply to 2021
Lakshmi Rebecca from Crimson Bangle sheds gentle on how know-how may be an enabler for storytelling for manufacturers throughout the altering occasions. What’s storytelling obtained to do with know-how? A LOT – particularly whether it is within the format of a video. From an advert movie to a documentary, even a company movie or an… Continue reading Opinion: Storytelling + Expertise – a profitable mixture for manufacturers in 2021?
With every argument grounded in analysis and knowledge, Invisible Ladies discusses different points and nudges individuals to assume past the apparent and query their lives, environments and programs for true inclusion of ladies. Amit Misra, CEO, MSL South Asia feels it’s a must-read for 2021! If you’re somebody who loves the lyrical mixture of nights… Continue reading #RoadTo2021: A&M Professionals share a Should-Learn Books listing for 2021
Leveraging experience of working with digital brands and publishers, Outbrain’s Sandeep Balani predicts Native Advertising trends for 2021. 2020 was a challenging year for the advertising industry, around the globe. We have survived a noteworthy time in history, one that will influence every one of us for quite a long time to come. The… Continue reading #RoadTo2021: 5 Trends that will influence Native Advertising in India 2021
Chtrbox’s Pranay Swarup predicts influencer marketing trends for 2021, listing each out as a tweet under 240 characters. If 2020 further expedited the demand of digital influencers and creators in a lockdown world from both audiences and brands, 2021 will be all about the industry responding to this surge and gearing up for a much stronger year… Continue reading #RoadTo2021: Influencer Marketing Trends for 2021
We take a look at how laptop brands such as Dell, HP, Lenovo, Acer and Asus help the average user navigate the labyrinth of tech buzz words with their YouTube strategies. Hope and aspirations are key values that are marketed while seeking investment, especially when it comes to technological marvels like laptops. It is important… Continue reading Decoding: How laptop brands leverage YouTube in their marketing strategies