Authenticity is without doubt one of the largest issues {that a} model can personal: Rohit Ohri, FCB India

In an unique dialog with Social Samosa, Rohit Ohri from FCB India speaks at size in regards to the altering landscapes of the A & M Business, the relevance of understanding shopper journeys, evolving advertising and marketing methods, and extra. As FCB India makes a hattrick with the Grand Prix win at Spikes Asia 2021,… Continue reading Authenticity is without doubt one of the largest issues {that a} model can personal: Rohit Ohri, FCB India

Pankaj Sharma & Zeenia Bastani on Garnier India’s sustainability efforts to advertise ‘Inexperienced Magnificence’

In dialog with Social Samosa, L’Oréal India’s Pankaj Sharma and Garnier’s Zeenia Bastani discuss at size in regards to the Garnier Inexperienced Magnificence initiative and why CSR stands tall amidst all of the advertising and marketing stints. Garnier claims to have been dedicated to sustainability for years, producing extra pure formulation, utilizing sustainable and fair-trade components,… Continue reading Pankaj Sharma & Zeenia Bastani on Garnier India’s sustainability efforts to advertise ‘Inexperienced Magnificence’

Native is the candy spot for the insurance coverage business: Sameer Jain

In dialog with Outbrain Digitalks, Sameer Jain, Assistant Vice President, Digital at Max Life Insurance coverage India, shares the influence of the worldwide pandemic on the business and the way it may be leveraged as a possibility in disguise. The banking and finance business, like most others at present, have felt the influence of the… Continue reading Native is the candy spot for the insurance coverage business: Sameer Jain

OYO YouTube Technique: Mayur Hola on nurturing campaigns, sentiments & shopper relations

Head of World Model at OYO, Mayur Hola, takes us via the model’s YouTube technique and the way they leverage standard sentiments to deepen model recall. Promising protected areas to younger love and luxury to these with baggage, OYO has been capable of create a distinct segment for itself. YouTube content material and technique performs… Continue reading OYO YouTube Technique: Mayur Hola on nurturing campaigns, sentiments & shopper relations

#TheSocialCMO Fb yielded most leads to creating consciousness: Ajay Dhyani, Timex Group

In dialog with Social Samosa, Ajay Dhyani speaks at size about Timex Group’s advertising technique, new launches, spewing topical conversations, and the digitized manner of promoting. Timex has historically been an offline-driven model; it observed a constructive shift through the pandemic as shoppers adopted a digitized technique to reside on this disaster. This disaster allowed… Continue reading #TheSocialCMO Fb yielded most leads to creating consciousness: Ajay Dhyani, Timex Group

Amit Dhanuka on Lionsgate India ‘s premium content material technique for creating a distinct segment

In dialog with Social Samosa, Lionsgate India’s Amit Dhanuka places the highlight on the worldwide participant’s India technique, content material differentiation, and the ever-evolving world of OTT. Claiming to be dedicated to bringing thrilling premium content material to India and different South Asian nations, Lionsgate Play set foot available in the market. Final month the… Continue reading Amit Dhanuka on Lionsgate India ‘s premium content material technique for creating a distinct segment

Chumbak Advertising and marketing Head on creating lifestyle-driven communication

Shazia Zafar from Chumbak shares insights on the model’s social media technique, the most recent model marketing campaign – #WithChumbak, influencer advertising and marketing, content material creation, and distribution blueprint, and extra. In dialog with Shazia Zafar, Head – Advertising and marketing, Chumbak, we recount the methodology behind making a social media technique that strikes… Continue reading Chumbak Advertising and marketing Head on creating lifestyle-driven communication

#TheSocialCMO Information & digital assist construct environment friendly chain of customized choices: Pankaj Gupta, HDFC Life

Creating human-centric tales with an intention to unfold positivity, HDFC Life’s advertising and marketing technique has been to create affiliation for the model. Pankaj Gupta divulges extra particulars. HDFC Life noticed a better diploma of client want for time period plans and launched a marketing campaign highlighting time period choices and different key strengths like… Continue reading #TheSocialCMO Information & digital assist construct environment friendly chain of customized choices: Pankaj Gupta, HDFC Life

#TheSocialCMO Objective Advertising works nice on Twitter & Instagram: Abhishek Gupta

From leveraging the facility of second advertising and marketing to educating the youthful audiences about insurance coverage to harping on social media for efficiency, Edelweiss Tokio Life’s digital advertising and marketing is strategy-laden. Abhishek Gupta spills additional particulars. In Abhishek Gupta, Chief Advertising Officer, Edelweiss Tokio Life Insurance coverage’s view, the early 2000s had been a turning level… Continue reading #TheSocialCMO Objective Advertising works nice on Twitter & Instagram: Abhishek Gupta

KKR affiliation helped Medimix strengthen presence within the japanese market: Ashish Ohlyan

From affiliation with Kolkata Knight Riders to shifting focus to speak with the youth, Medimix advertising technique includes going huge on social media. We glance into why. Medimix is a model in transition, working in direction of making a stronger digital presence. They’re pivoting their communication to change into and keep related amongst youthful audiences.… Continue reading KKR affiliation helped Medimix strengthen presence within the japanese market: Ashish Ohlyan

We now have to invoke excessive emotion for it to make an affect: Snehil Kanor, TrulyMadly

With collaborations, influencers, and branded content material, TrulyMadly is making its manner into the lives of their TG, we dissect their advertising technique. From Creep Qawwali to #WorstProposalEver, TrulyMadly has been attempting to evolve its communication to painting the nuances of great relationship in India. Collaborations and content material items are serving to them share… Continue reading We now have to invoke excessive emotion for it to make an affect: Snehil Kanor, TrulyMadly

Priyanka Prakash on how GiveIndia makes use of social media to construct credibility & increase funds

With insights from the NGO, GiveIndia social media technique, Priyanka Prakash helps unravel how non-profits can profit from digital to garner assist for his or her causes. By their social media posts, GiveIndia makes donation appeals, supporting the varied fundraising campaigns of their ambit. They discuss their initiatives, NGO companions, the affect they’re creating, and… Continue reading Priyanka Prakash on how GiveIndia makes use of social media to construct credibility & increase funds

#TheSocialCMO ft Jasneet Bachal, YES Financial institution

In dialog with Social Samosa, YES Financial institution’s Jasneet Bachal divulges particulars into the model’s COVID-19 particular advertising and marketing efforts and the necessity to transcend simply ‘promoting’. YES Financial institution not too long ago rolled out the ‘Nayi Udaan Ki Nayi Zimmedari‘ marketing campaign aimed toward strengthening the MSME section. We get in contact with… Continue reading #TheSocialCMO ft Jasneet Bachal, YES Financial institution

Interview: Put up our IPL marketing campaign we noticed 50%-60% improve in app installs says Snehil Gautam

In dialog with Social Samosa, Snehil Gautam sheds mild on how Housing.com leveraged tv promoting throughout IPL 2020 to create model consciousness with exact focusing on. In an unprecedented yr, we noticed many unprecedented promoting and advertising developments. This consists of IPL 2020, the place the business witnessed a few of the greatest tv campaigns.… Continue reading Interview: Put up our IPL marketing campaign we noticed 50%-60% improve in app installs says Snehil Gautam

Interview: Cities like Bhopal, Ludhiana, Shimla, Ranchi have TG with shopping for energy says Virginia Sharma

In an unique chat with Social Samosa, JioSaavn’s Virginia Sharma stresses the platform’s USP, traits of digital audio promoting, and the way forward for audio streaming. Audio streaming companies have gained prominence over the past couple of years led by improvements and competitors. We get in dialog with Virginia Sharma – Vice President, Model Options at… Continue reading Interview: Cities like Bhopal, Ludhiana, Shimla, Ranchi have TG with shopping for energy says Virginia Sharma

Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Saroj Panigrahi, My11Circle explains how IPL helped the model create consciousness and recall, whereas sharing his views on the present state of sports activities advertising in India. In dialog with Saroj Panigrahi, Vice President – My11Circle, we perceive what went behind creating the model’s first-ever tv marketing campaign of this scale and the way it… Continue reading Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Entrepreneurs should gear up for terribly quick lead occasions to activate applications: Nishant Kashikar

With advertising and marketing plans being changed by contingency talks, journey & tourism sector took an unprecedented hit final yr. Social Samosa talks to Tourism Australia’s Nishant Kashikar to know how digital got here to their rescue. 2020 was meant to be an essential yr for Tourism Australia with a plethora of activities planned, particularly… Continue reading Entrepreneurs should gear up for terribly quick lead occasions to activate applications: Nishant Kashikar

Interview: We moved 70% of our finances from conventional medium to digital says, Nevil Patel Orpat India

Orpat India’s Nevil Patel sheds gentle on the advertising technique and shares why the mix of digital and vernacular could possibly be a gamechanger throughout areas in India for enterprise development. From a conventional, family-run group to now shifting in direction of digital, Nevil Patel, Director, Orpat India shares how the 20+yr previous model is… Continue reading Interview: We moved 70% of our finances from conventional medium to digital says, Nevil Patel Orpat India

Interview: Advertising and marketing plans for the present quarter are centered round OLX Autos says, Sapna Arora, OLX India

In an unique dialog with Social Samosa, Sapna Arora of OLX India highlights the corporate’s key markets and explains why digital innovation is the important thing for enterprise development. The net classifieds platform served as an choice to fulfill the altering shopper wants in the course of the pandemic which led to a surge in… Continue reading Interview: Advertising and marketing plans for the present quarter are centered round OLX Autos says, Sapna Arora, OLX India

Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India

In an unique dialog with Social Samosa, Rana Barua from Havas Group India, Jury Chair (Media), sheds gentle on the evolving tendencies and the altering panorama within the A & M Trade. With over 2 many years of expertise within the A & M Trade, Rana Barua, Group CEO, Havas Group India shares the evolving… Continue reading Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India