Model Saga: McDowell’s No.1, leveraging ‘yaari’ as the bottom of all issues content material…

Delivering a few of the best ‘Yaari’ classes by means of its extraordinary but emotional storytelling over a number of many years now, McDowell’s No.1 promoting journey is value reliving. Within the second a part of this Saga, we revel of their Yaari proposition. Final week we explored the nuances of how McDowell’s No.1 went… Continue reading Model Saga: McDowell’s No.1, leveraging ‘yaari’ as the bottom of all issues content material…

Model Saga: McDowell’s No.1 – An ode to ‘Yaari’ with Bollywood, sports activities & music

The model has leveraged India’s ardour and love for sports activities, Cinema, and music with the likes of MS Dhoni and Farhan for its campaigns. This week we revisit McDowell’s No.1 promoting journey to find how the model strived to turn out to be the equal of friendship in India. How do you promote ‘alcohol’… Continue reading Model Saga: McDowell’s No.1 – An ode to ‘Yaari’ with Bollywood, sports activities & music