To unfold consciousness round mattress hygiene, Sleepwell launched the ‘Wholesome New 12 months’ marketing campaign leveraging health influencers and celebrities for a brand new model proposition. This case research explores how Sleepwell consciousness marketing campaign highlighted the relevance of wholesome sleep by means of its Neem Fresche Expertise, leveraging influencer-celebrity outreach throughout digital platforms. Class… Continue reading Case Examine: How Sleepwell synonymized itself with wholesome sleep by means of influencer outreach