Tanishq marks the marriage season with ‘When it Rings True’ marketing campaign

Conceptualized by Lowe Lintas, the 90-second Tanishq model movie goals to advertise its vary of engagement rings to have a good time the second of togetherness, this wedding ceremony season.

Tanishq has launched a marriage season marketing campaign to advertise its unique vary of engagement rings with a heart-warming digital movie, highlighting the second when it rings true.

Conceptualized by Lowe Lintas, the 90-second model movie celebrates a really particular second that each couple cherishes as real love and brilliance of such moments should be celebrated with timeless diamond rings that imbibe belief and togetherness perpetually. The movie shines a lightweight on a really particular and candy second that each couple treasures for all times – a second #WhenItRingsTrue of the proper love.

The slice of life Tanishq wedding ceremony season marketing campaign captures the story of how only one second made them understand that they have been meant to be collectively! The soothing contact of the background rating used within the movie infuses extra feelings that add to the meant attraction.

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Talking in regards to the marketing campaign, Ranjani Krishnaswamy, GM – Advertising and marketing, Tanishq, Titan Firm Ltd, mentioned “There comes a second in our lives that defines the love of a lifetime and sometimes that very second overwhelms us with feelings that bind us with our companion for all times. We consider that in that one treasured second whenever you understand that you’ve actually discovered the one… in that second #WhenItRingsTrue…you will have discovered not only a companion, however a greatest pal, a confidante, and a soulmate!  And our Engagement movie is our honest try and replicate upon the priceless second ‘When It Rings True’ of the relationship nestled within the eternal aura of affection.”

“Younger {couples} at the moment need Engagement rings that really embody their character and are a real reflection of the proper love they share with their companions. A Tanishq Engagement ring is ideal for these whose love tales are blossoming and who’re envisioning a life collectively. We current our beautiful vary of Engagement rings in designs to have a good time the beginning of this lovely journey of togetherness with the second that seals their recollections and treasures them in probably the most particular method”, she provides.

Quoting the movie, Sagar Kapoor, Chief Inventive Officer, Lowe Lintas says, “When it rings true is a second that a whole lot of us have lived in our lives. It’s a time when you find yourself excited a couple of change in your life stage, these butterflies within the stomach make you surprise are issues taking place too quickly. It’s a fragile emotion that wants a nudge from you companion. That’s what this story does. Additionally since these are Engagement Rings, the thought sits superbly on the emotion.”


Consumer Crew:

  • Ranjani Krishnaswamy, Normal Supervisor – Advertising and marketing, Tanishq
  • Gaurav Midha, Senior Advertising and marketing Supervisor, Tanishq
  • Ru Chatterji, Assistant Advertising and marketing Supervisor- Tanishq

Company Crew:

  • Inventive – Sagar Kapoor – Chief Inventive Officer, Arpan Bhattacharya – Unit Inventive Director, Pulkit Khandelwal – Copywriter
  • Account Administration – Sonali Khanna – Government Director and Model Head – South, Aditi Rungachary – Vice President, Vandana Menon – Senior Model Providers Supervisor
  • Planning – Kishore Subramanian – Regional Director – South, Easo John – Vice President, Namrata Sukumar – Senior Model Planning Director
  • Manufacturing Home – Loopy Few Movies
  • Director – Sharat Kumar

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