Unacademy roped in Sachin Tendulkar as model ambassador; within the new marketing campaign, the model shares the message of perseverance and dedication via real-life milestones from the legendary cricketer’s life.
In a current marketing campaign movie, Unacademy shares pertinent life messages impressed from the relentless journey of the legendary cricketer. Titled, The Best Lesson, the video marketing campaign attracts inspiration from the lifetime of The Grasp Blaster, that includes actual footage of him on the sphere – all of the highs and lows, ups and downs, wins and losses – however what perseveres is the person who refuses to surrender.
Stirring away from the reduce and dried strategy of inspirational campaigns, Unacademy’s The Nice Lesson options actual footage from Sachin Tendulkar’s profession. Every second stands for the assorted challenges that have been thrown his method and but how he managed to come back again stronger than ever.
Be it Sachin’s dismissal for the shoulder earlier than wicket incident or the exceptional rivalry between him and Shoaib Akhtar – the movies of those landmark moments are woven collectively to create a marketing campaign that not solely conjures up but additionally banks on nostalgia – for who higher to maintain you going than the God of cricket himself?
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The marketing campaign focuses on how failure is a stepping stone to success and ought to be handled as one. With the initiative, Unacademy and Sachin Tendulkar try and set an instance for the thousands and thousands of aspiring research on the market.
The marketing campaign went viral on Twitter garnering greater than 18.4 million views and was actively distributed throughout all the model’s social media channels. By way of ‘The Best Lesson’, Unacademy advocates the message of by no means giving up, motivating viewers via the lifetime of none aside from, Sachin Tendulkar.