‘The Nature of Plastic’ marketing campaign by Greenpeace Chile encourages netizens to signal a petition in opposition to plastic and modify their consumption patterns in order that they reduce its utilization in day-to-day lives.
If the earth was wrapped in plastic, what would it not appear like? It appears downright disagreeable to even think about. What makes us complacent to the very land we reside in, the oxygen we breathe, and the character we’re surrounded with? Why has our conduct by no means been environment-centric? These are only a handful of questions that we musk ourselves. For Chile, a rustic in South America, Greenpeace is asking these questions by their newest marketing campaign. ‘The Nature of Plastic’ marketing campaign re-envisioned 5 of Chile’s hottest places, viz: Easter Island; the Atacama desert; El Plomo mountain; the El Morado glacier, and Araucania forest.
The goal of the marketing campaign, Cheil Central America’s first for Greenpeace Chile, is to focus on the extent of the issue and encourage individuals to switch their consumption habits to drastically scale back plastic waste. The marketing campaign will run on billboards, in magazines and on digital platforms for 4 weeks throughout March and April 2021.
The marketing campaign illustrates the influence of environmental air pollution created by the humongous unfold of plastic and underlines the necessity for behavioral change. The marketing campaign was disseminated throughout a number of channels, together with print, out of doors and social media. Photographers and designers collectively explored various textures, colours, lights, and shadows of every to seize identifiable components to create satellite tv for pc photograph-style pictures, created utilizing plastic baggage. The hassle yielded outcomes which extra than simply breathtaking.
Each satellite-image highlighted the reality that “PLASTIC IS EVERYWHERE” and was inclusive of the decision to motion: “SCAN TO STOP THE SPREAD – an embedded QR code allowed customers to signal an internet petition. Impressed by the western utilization of QR through the pandemic, the main target has been laid on seamless cell interaction to assist individuals make knowledgeable selections, and most significantly, take actual motion by petitioning leaders to alter their insurance policies round plastics.
In recent times, Chile has change into the most important Latin American nation when it comes to producing plastic waste, with greater than 990.000 tonnes of plastic being consumed yearly. Right here’s the unhappy bit: solely 8% of it’s recycled.
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Mariana Peluffo, Regional Artistic Director at Cheil Central America, said, “Greenpeace has a robust voice that has set the tone for this marketing campaign. From the start, we knew we wished to create a surprising visible marketing campaign that would successfully mirror what plastic air pollution is doing to nature. From a unique perspective, ‘The Nature of Plastic’ marketing campaign exposes a transparent message: plastic is all over the place. Crucial factor is that each print has a QR code to take motion instantly.”
Soledad Acuña, Challenge Chief at Greenpeace, said, “Plastic, in its completely different varieties – microplastics – is overlaying the earth fully. We developed this marketing campaign to lift consciousness of how plastic is modifying all our landscapes irreversibly, even in protected environments. If we act now, we are able to cease the unfold of plastic.”