TheSmallBigIdea wins social media duties for ALTBalaji

As per the mandate, TheSmallBigIdea will concentrate on leveraging ALTBalaji’s current presence and in addition intention to strengthen the model’s place throughout neo-social platforms to succeed in out to newer audiences.

TheSmallBigIdea has been awarded the social media duties for ALTBalaji, Balaji Telefilms’ subscription-based video-on-demand platform.

The mandate consists of conceptualizing and publishing content material whereas partaking with influencers on social media platforms to create a buzz about their path-breaking reveals launching each month. Along with this, the company will strengthen the model’s social place by means of neo-social platforms like Moj, Taka Tak, Chingari, Roposo and thru on-line database platform, IMDb.

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Talking on the win, Harikrishnan Pillai, CEO, and co-founder, TheSmallBigIdea, mentioned, “The imaginative and prescient is to imitate ALTBalaji’s content material gene code on social; that of pushing boundaries. The model can also be very nimble-footed, launching path-breaking reveals again to again. We at TSBI are very excited to work with the passionate staff at ALTBalaji. We share their love for content material and information analytics, and we intend to forge a strong affiliation on the again of the identical.”

Talking on awarding the mandate to TheSmallBigIdea, Divya Dixit, SVP, Advertising, Direct Income & Analytics, ALTBalaji, mentioned, “ALTBalaji is glad to welcome TSBI on board as their social media technique and content material advertising accomplice. Their social media methods, topical creatives, and amplification on social media are insightful and commendable. We consider that TSBI’s artistic and content material strategy in social media advertising will assist ALTBalaji to handle its present and long-term targets of addressing the Metro and Bharat audiences.”

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