To advertise Domina, Pee Protected has launched a marketing campaign movie and is participating in varied advocacy efforts on social media.
Pee Protected, a private hygiene model, has launched Domina feminine condoms. Given the shortage of comparable merchandise within the class, a lot of their efforts are focussed on elevating consciousness and interesting in product advocacy efforts. The launch marketing campaign features a digital movie round #UninterruptedPleasure. It focusses on females taking the lead in secure sexual encounters.
Social Media Posts
Pee Protected has been leveraging it’s social media presence to advertise Domina, which was initially soft-launched on December 1 final 12 months to commemorate World AIDS Day. The merchandise, slated to be accessible in January 2021, are actually accessible on their e-commerce platform. This has led the model to extend its efforts in the direction of selling the brand new product.
In all of the communication put forth by Pee Protected, secure feminine pleasure appears to be on the centre of the efforts. ‘It’s time to vary the narrative,” the model states.
The model had additionally put up a inventive put up to take part within the topical dialog round The Queen’s Gambit. It was a response and a problem to the put up put up by Durex, their competitor model within the sexual wellness merchandise section.
Consciousness & Advocacy
The model has additionally partnered with Taarini Basis, which is concerned in elevating consciousness round menstrual well being administration, reproductive wellness, and intercourse training, as a part of the advocacy efforts. Consequently, an unboxing video was put up, detailing product specs and utilization. A reside video dialogue was additionally held.
Given the best way male condom manufacturers use social media to kickstart conversations in addition to contribute to trending codecs, it could be intriguing to see how Pee Protected leverages related efforts to advertise Domina amongst feminine shoppers.