Because the World Head of Manufacturing, WPP, Dave Rolfe can be chargeable for executing a technique that elevates the position of manufacturing in delivering inventive capabilities throughout WPP.
He can be based mostly in Hogarth Worldwide, WPP’s inventive manufacturing arm. Dave Rolfe was most just lately Head of Manufacturing for World Enterprise Advertising and marketing at Fb, earlier than becoming a member of WPP. He joins in March, reporting to WPP’s incoming World Chief Artistic Officer, Rob Reilly, and Hogarth CEO, Richard Glasson.
Dave is tasked with attracting and nurturing the very best manufacturing expertise from throughout the business and constructing a best-in-class manufacturing group that provides built-in and progressive options for shoppers. Given Hogarth’s long-standing partnership with Ogilvy, Dave can even oversee manufacturing on the company.
He is without doubt one of the business’s acknowledged heads of manufacturing. He has been within the manufacturing business for over 20 years, with roots as an impartial producer within the Pacific Northwest within the 90s, adopted by management roles with top-tier world inventive businesses, and most just lately with Fb.
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Previous to Fb, Dave was World EVP, Director of Built-in Manufacturing at BBDO for eight years. He performed a key position in BBDO’s inventive success, garnering quite a few prizes for work starting from social and innovation to Tremendous Bowl, in addition to cause-related work. Earlier than that he was Associate and World Director of Built-in Manufacturing at CP+B for 12 years, serving to them win Company of the Decade in 2010.
He has labored with shoppers equivalent to AT&T, Burger King, GE, Mars, Bacardi, Microsoft, Anheuser-Bush, Domino’s, VW, MINI, in addition to Sandy Hook Promise and American Legacy Basis’s Reality.
Mark Read, CEO of WPP, says, “Dave is just the very best within the business, and his appointment underlines our dedication to excellent creativity on behalf of our shoppers. He can be an amazing companion to Rob and the Hogarth group and an amazing champion of excellence and innovation in inventive manufacturing all through WPP”.
Dave Rolfe shares, “Over the previous 5 years I’ve targeted a lot of my efforts on how the consolidated manufacturing mannequin can greatest carry out, because it each innovates for shoppers on the highest stage and aligns with businesses – respecting and bolstering their manufacturing providing. As a lot as I’ve hung out cultivating tasks small and enormous, the scaled mannequin permits efficient partnership and nice work in any respect ranges. I couldn’t be extra excited to work with the proficient group at Hogarth and to assist ship WPP’s inventive ambitions for its businesses and shoppers”.